Find a Book  

Biography : Syed Mustafa Siraj


Syed Mustafa Siraj [Bengali: সৈয়দ মুস্তাফা সিরাজ ; 1930 - 4 September 2012 (82 years)] was an eminent Bengali writer. In 1994, he received the Sahitya Akademi award for his novel Mythical Man (Aleek Manush), considered his most lauded work. In 2005, his short story "Ranirghater Brittanto" was made into the film Faltu by Anjan Das. He wrote around 150 novels and 300 short stories. He is the creator of the detective character Ex-Colonel Niladri Sarkar aka "Goenda Colonel", the Detective Colonel.

 

Life and works

 

Syed Mustafa Siraj was born in a village named Khoshbaspur in the district of Murshidabad in 1930. He grew up in a home with a strong literary background surrounded by books and familiarity with several languages including Arabic, Persian and Sanskrit. His mother who wrote poetry was influential. In his youth he was involved with Leftist politics and was active with the folk drama group Aalkaap for six years (1950–56) where he played the flute and was a teacher of folk dance and drama. He traveled rural West Bengal including the districts of Murshidabad, Malda, Burdwan, Birbhum and also performed in Kolkata. In those days, he used to perform whole nights and sleep during the day. These experiences would influence his later writing.

 

One day he got tired of this life and felt he had a wider life spreading around him. He turned to writing poetry and short stories. Later he came to Kolkata and entered the world of serious writings and immediately became famous for his short stories. "Inti, pisi o ghatbabu", "Bhalobasa o down train", "Hizal Biler Rakhalera" and "Taranginir Chokh" brought fame for him. He joined a Bengali daily newspaper and worked as a journalist for years. He wrote around 150 novels and 300 short stories. His short stories "Uro pakhir Chhaya", "Manusher Janma", "Ranabhumi", "Rakter Pratyasha", "Maati", "Goghna", and "Mrityur Ghora" immediately attracted Bengali readers and intellectuals.

 

His first novel is Neel Gharer Nati (1966), it is about a village performer forced into the profession by her father, it received critical acclaim. His best known novel is Mythical Man (Aleek Manush), which won the Sahitya Akademi Award (1994), the Bankim Puraskar, and has been translated into eleven Indian languages. He also won the Narasimha Das Memorial Award for his novel Amartya Premkatha (1988). His novels Nishimrigaya (1970) and Krishna Bari Fereni (1980) have been filmed in Bengali. Other notable novels include Trinabhumi, Kingbadantir nayak, and Uttar Jahnabi; Trinabhumi was translated into all major Indian languages. His short stories "Mrityur Ghora", "Rakter Pratyasha", "Goghna" and many others have been translated into different Indian languages Hindi, Urdu and Tamil.

 

He is the creator of the detective character "Goenda Colonel", the Detective Colonel. Ex-Colonel Niladri Sarkar is the hero who finds the culprit or killer. The stories are very popular earning Siraj a dedicated fan following. From children to old people, there are huge number of readers who are fond of Colonel Niladri Sarkar. A retired Colonel – Niladri Sarkar – is the eccentric sleuth in Syed Mustafa Siraj's stories, narrated by a lazy journalist, Jayanta, who accompanies him on his missions. The colonel is a butterfly collector and ornithologist, smokes pipes and has a Santa beard. He is also jovial and likes quoting Bengali proverbs & nursery rhymes.

 

Siraj did not start his career writing for children until later in life. His reputation was built on writing novels & short stories for adults. He started writing for children to respond the huge demand for that genre in Bengali.

 
Few Books of Syed Mustafa Siraj
Kishore Colonel Samagra 2
Download
Kishore Colonel Samagra 1
Download
Kishore Colonel Samagra 3
Download
 
All Books of Syed Mustafa Siraj
Article and Tutorial

If you're single, I'm sure you've asked yourself more than once: "Why me?" As for the answer, chances are your friends and family may have been more than, ahem, generous in offering their opinions, and I'll bet that little voice in your head has had a say, too. But before you find fault in what you're doing on the dating scene, take a look at what you're thinking. You may simply be suffering from a slight spell of dating pessimism.

I look at dating this way: sometimes it's not about what actually happens on dates; rather, it's your explanation of what happened that makes all the difference in your attitude about love, your dating style, and the energy you're radiating in the presence of your matches. It's a theory that Martin Seligman, Ph.D., the father of positive psychology and author of Authentic Happiness, calls your "explanatory style." He says that pessimists explain their problems as pervasive ("No one likes me"), permanent ("I'll be alone forever") and personal ("I'm not gorgeous enough"). But you're far more likely to land in a great relationship if you're an optimist, which means it's time to start looking at your negative dating experiences as "atypical," "temporary" and "not about me."

more

Do you love your spouse? How does your spouse know you love them? Maybe you tell them every day. Maybe every time you go separate ways your last words are “I love you.” And you probably do love them and vice versa. What if the words you say, don’t necessarily spell love for your spouse?

An article I recently read on Your Tango discusses two behaviors which lead to a healthy and loving relationship. One of which is knowing your spouse’s love language.

The Five Love Languages is a book by Dr. Gary Chapman, which discusses five different ways people express and receive love. The words I love you should be expressed in some way. But when they are expressed they may not be received as love. You do it because you love your spouse, but your spouse may never interpret it that way.

No matter what your love language is, or what your spouse’s love language is, the important thing is to take action. Show your love in action. I’ve shared 25 love actions below, broken down into the five love languages.

more

Online Marketing Strategies for a Tight Budget

1. Get endorsed by a local celebrity.
Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Who exactly are local celebrities? These are people your local paper is writing about -- perhaps an "unsung hero" such as a teacher or a resident who's doing something positive and newsworthy. Since they're in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you'd like to send them a gift, namely your product or service.

The only catch: you'd like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content.

2. Create a LinkedIn group.
Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales. Just don't use the platform to hard sell anyone.

It can take time and effort to get one going, but the goal should be to help provide resources and start discussions on topics that can benefit your community. Groups should also be a place for your members to network with other professionals online.

3. Get published on niche blogs.
While it may be difficult to get on the front cover of a major magazine, you can create marketing opportunities by being featured in a popular niche blog. Identify three to five blogs that target your market then contact the creator and offer a few ideas of how you'd like to bring value to his or her readers. You can:

• Demonstrate good will by offering the niche blog owner a small amount of your product or service for free, which they can give away to their audience as a gift. This is different than a product review, which only offers information.
• Send ideas for blog posts you'd like to write and explain why they would be helpful for their readers.
• Ask if you can interview them for your site. This might entice the blog manager to promote your content since it highlights his or her business.

4. Create videos for YouTube.
With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.

The marketing videos you create should include the following elements:
• A keyword-researched headline
• A clear editorial message (don't try to accomplish too much in one video)
• A call to action (tell the viewer to do something, such as subscribing to your channel)

While you can spend a small fortune on cameras, lighting equipment and editing software, the camera built into your smartphone should be able to capture suitable online video. As for editing, if you're on a Mac, for instance, you should already have iMovie in your applications. Even if you don't have a Mac you can find free software online or hire a professional editor on sites such as Fiverr.com, possibly for as little as $5 depending on the scope of the work.

5. Facebook Ads
It’s no secret that Facebook advertising has taken a lot of heat lately. This baffles me. At ZAGG, we run some fairly aggressive Facebook ad campaigns and we typically see greater than 100% ROI.

The beauty of Facebook ads is unmatched targeting. Have a product that is perfect for an 18-24 year-old male with an iPhone who lives in Denver and ‘Likes’ SportsCenter (by the way, there are just over 3,000 of them)? Facebook will find him and, with a decent ad, you’ll get the clicks from the ultimate potential customer.

The one aspect of Facebook ads to be aware of is ad fatigue. As you’re targeting a very specific group of people, it’s likely that they will see your ad repeatedly. Upload new ads frequently to keep the messaging fresh.

Back to our Miami Heat iPhone skin… With Facebook ads, I know I want to show my ads to iPhone users who ‘Like’ the Heat and its players.

So under the “Broad Categories” setting I’ll select Mobile and iPhone. Then using “Precise Interests,” I’ll build a group of people who ‘Like’ The Heat, LeBron James, Dwayne Wade, Chris Bosh, and so on until I have my perfect target market. If I wanted to narrow it down even more, I’d limit the ad so it only shows to people in or around Miami. When I’m done, I know my ad will only be shown to and clicked by people who are most likely to buy.

6. Email Marketing
Email is the most underappreciated marketing channel. Everyone likes to talk about the sexiness and adventure of social media, but it’s email that truly has the most money-making potential. If Facebook was the email killer, it’d have killed email by now.

It wasn’t until early 2010 that ZAGG started dedicating time and resources to email marketing. From April 2010 to December 2010, we tripled the size of our email list. In 2011, we increased the size by about another 50%. In 2012 our list size continues to surge.

How has the increase in list size translated to revenue? After only seeing a 12% growth in web sales from 2008-2009, sales increased 66% in 2010 and 71% in 2011. Obviously, building our email list isn’t the only thing we’ve done in that time, but it has been at the center of our internet marketing strategy.

Organizations should focus on email before anything else. Once you have a decent email list built up, leverage that base to build a social media following.
If they subscribe to your emails, they’re literally waiting for you to send them something awesome. If you have a product or service that people are excited about, they will open your emails. If you’re decent at email, people will open their wallets.

7. Submit Your Site to Trade Organization Sites and Specialized Directories.
Some directories focused on particular industries, such as education or finance. You probably belong to various trade associations that feature member directories. Ask for a link. Even if you have to pay something for a link from the organization, it may help boost your PageRank.

Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings.” Unless a directory is widely used in your field, a premium ad is a waste of money — but the (free) link itself will help boost your PageRank and hence your search engine ranking.

SubmitWolf is a directory submission tool I’ve used with good success. You complete a listing form in the software interface. Then they submit your listing to all the appropriate directories they know of, plus links to sites that require manual submission. It’s a timesaver and works well. Just be careful to submit only to actual directories, not “linking sites.”

8. Create a multi-faceted Internet marketing strategy.
In order to increase your brand recognition you should launch several marketing campaigns at once. The following are marketing strategies that you should look at starting within a few weeks of each other:

• Create social media accounts and assign someone to launch interesting material every day. In order to attract followers, social media accounts and blogs must be consistently updated.

• Create or pay someone to write SEO articles. Articles that mention popular keywords related to your product, but also offer tips or advice are a great way to introduce people to your product. They also help your website to show up on the first pages of an Internet search. Do not scrimp on the money you spend for SEO articles, Google has created a way to list top quality articles first.

• Collect or buy email lists. People who have stores have most likely collected emails throughout the years, which can be used for email blasts. If you do not have any emails, you can buy them from marketing companies or neighboring markets. Send an initial blast and monthly blasts updating your customers on new products.

• Create videos of people using your product, how-tos or people vouching for your product. You can launch these videos via your website, You Tube, Vimeo, Facebook or other places in order to draw interest to your website.

• Buy ads on sites that cater to your market. Communicate your brand image, videos or other product info on banner ads. If you don't have the skills to craft a well-designed ad, hire a graphic designer to create a good ad.

9. Include Your URL on Stationery, Cards, and Literature.
Make sure that all business cards, stationery, brochures, and literature contain your company’s URL. And see that your printer gets the URL syntax correct. In print, I recommend leaving off the “http://” part and including only the www.domain.com portion.

10. Promote using traditional media.
Don’t discontinue print advertising that you’ve found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information adjunct to the ad. Use a two-step approach: (1) capture readers’ attention with the ad, (2) then refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of narrowly targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc. TV can be used to promote websites, especially in a local market.

11. Develop a Free Service.
It’s boring to invite people, “Come to our site and learn about our business.” It’s quite another to say “Use the free kitchen remodeling calculator available exclusively on our site.” Make no mistake, it’s expensive in time and energy to develop free resources, but it is very rewarding in increased traffic to your site — and a motivation to link to the site! Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities and links to cross over to the sales portion of your site.

12. Install a “Signature” in your Email Program
Install a “Signature” in your Email Program to help potential customers get in touch with you. Most email programs allow you to designate a “signature” to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, email address, and a one-phrase description of your unique business offering. Look for examples on email messages sent to you.

13. Announce a Contest.
People like getting something free. If you publicize a contest or drawing available on your site, you’ll generate more traffic than normal. Make sure your sweepstakes rules are legal in all states and countries you are targeting. Prizes should be designed to attract individuals who fit a demographic profile describing your best customers.

14. Purchase Pay Per Click (PPC)
Purchase Pay Per Click (PPC) ads with Google AdWords, Yahoo! Search Marketing, or Microsoft adCenter. This strategy is way down the list, but it is vitally important. Most Internet businesses will want to explore using Google AdWords to drive targeted traffic to their websites.

These PPC ads appear on the search engine results page, typically both above and to the right of the organic or natural search engine results. Since they are keyword-driven, they can be quite relevant to what a searcher is trying to find. Your ranking in this list of paid text ads is determined by (1) how much you have bid for a particular search word compared to other businesses, (2) the click-through rate on your ad, and (3) your Quality Score, which reflects the relevancy and quality of your ad and the landing page it points to.

PPC ads can be a cost-effective way to get targeted traffic, since you only pay when someone actually clicks on the link. But I strongly recommend that you study this carefully and expect a learning curve before you invest large sums of money in PPC advertising. You can find articles on Paid Search on our site.

15. Window display or office front
The external presentation of your business office or shop is one of the principal ways of establishing your business image. An attractive, well maintained exterior with clear, bold sign writing is an essential start. Windows should be bright, attractively presented, scrupulously clean and well lit at night. The display should be arranged neatly and aimed at projecting an attractive company image and providing a reason to buy your products or services. Above all it should have sufficient impact to attract attention.

16. Customer Referral Incentive Program
The customer referral incentive program is a way to encourage current customers to refer new customers to your store. Free products, big discounts and cash rewards are some of the incentives you can use. This is a promotional strategy that leverages your customer base as a sales force.

17. Causes and Charity
Promoting your products while supporting a cause can be an effective promotional strategy. Giving customers a sense of being a part of something larger simply by using products they might use anyway creates a win/win situation. You get the customers and the socially conscious image; customers get a product they can use and the sense of helping a cause. One way to do this is to give a percentage of product profit to the cause your company has committed to helping.

18. Branded Promotional Gifts
Giving away functional branded gifts can be a more effective promotional move than handing out simple business cards. Put your business card on a magnet, ink pen or key chain. These are gifts you can give your customers that they may use, which keeps your business in plain sight rather than in the trash or in a drawer with other business cards the customer may not look at.

19. Listen. Tweet. Listen. Listen Again.
Identify your ideal clients and find them on Twitter. Then start following them! Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, their current frustrations with their vendors. It’s a great way to get open honest market research.

Get a Twitter account in your business name. Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Also offer discount coupon codes to twitter members. This has worked very well for me.

20. Inspire Customers To Call You
Do something really different. Send a monthly postcard instead of a hard copy newsletter. Self-printed cost is $0.46 ea. including the stamp. Make it fun and colorful with a strong “Call to Action” title, like: “100 reasons to call us. List 10-to-20 reasons, including your skills, talents, and tasks. Give customers a coupon for a discount, or a free doughnut, or something fun to inspire them to call.

21. Be Generous
To keep customers loyal to you, instead of a frequent buyer program, send your customers small “surprise” gifts. Customers come to expect rewards when they are members of a program. Surprises always work to instill loyalty and retention.

Don’t make the mistake of thinking that promotional items are only for conferences and tradeshows. When given out with (or in place of) a business card at a lunch, a meeting or in passing, small promotional items become a gift. People expect free stuff at conferences, they don’t expect gifts. Keep a small, branded (and useful) item with you. You can be sure they’ll remember you. They don’t have to be expensive. Tip calculator cards, tea bags, pens and pads, small flashlights or things very target specific to your industry, like small packets of flower seeds for a gardener or landscaper with their contact information on it.

Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible. Plus, you’ll be helping others

more