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Biography : Anisul Hoque


Anisul Hoque (আনিসুল হক; born March 4, 1965) is a Bangladeshi screenwriter, novelist, dramatist and journalist.


Early life
Anisul Hoque was born in Rangpur in 1965. His father was Mofazzal Hoque. His mother is Mst Anwara Begum. He was the student of Rangpur PTI primary school. He passed SSC exam from Rangpur Zilla School in 1981 and HSC exam from Rangpur Carmichael College in 1983. Hoque graduated from Bangladesh University of Engineering and Technology (BUET), trained as a civil engineer.

Career
His inspiration in journalism and writing started during his student life. After his graduation he joined to serve as a government employee but resigned only after 15 days. Instead he started working as a journalist. He attended the International Writing Program at the University of Iowa in 2010. Currently, Hoque is working as an Associate Editor of a Bengali language daily Prothom Alo.

Personal life
Hoque is married to Marina Yasmin. They have a daughter, Padya Paramita.

Literary works


Poetry
- Khola Chithi Sundarer Kachhe
- Jalrang Padya
- Asale Ayur Cheye Baro Shaadh Tar Akash Dekhar
- Tomake Bhabna Kori
- Tomake Na Paoar Kabita (2013) by Prothoma

Novels
- Kheya (The Ferryboat) (1996)
- Fand (Trap) (1997)
- Bristibondhu (The Rain Friend) (1997)
- Amar Ekta Dukhkho Achhe (I have a Sorrow) (1999)
- Se (The Person) (2002)
- Maa (Mother) (2003) ISBN 984-458-422-1 [2]
- Abar Tora Kipte Ho ISBN 984-458-455-8
- Dushwapner Jatri (2006) ISBN 984-458-532-5
- Khuda o Bhalobashar Galpo
- Nandini (2006) ISBN 984-437-341-7
- Alo Andhokare Jai (2007)
- Dhukhpari Shukhpari (Fairy of Sadness Fairy of Happiness)
- Trap (translated from Bangla to English by Inam Ahmed, published by Indian Age, ISBN 819-069-563-0)

Television drama
- Ekannoborti
- Choruibhati
- Naal Piran (Red Shirt)
- Korimon Bewa
- Ghure Daranor Swapno
- 69
- No Man's Land
- Nikhoj Shongbad
- Radio Chocolate 69.0 FM

Filmography/Script writer
- Bachelor, 2004 [3]
- Made in Bangladesh (directed by Mostofa Sarwar Farooki)
- Third Person Singular Number
- Swapnodanay (On the Wings of Dreams) (2007)
- Television (film) (2013) with director Mostofa Sarwar Farooki

Awards
- Bangla Academy Award (2011) [1]
- CitiBank Ananda Alo Award for Best Novel (2009)
- Khalekdad Chowdhury Literature Award 1415
- Television, a film script jointly written by Mostofa Sarwar Farooki and Anisul Hoque, has received Asian Cinema Fund (script development), provided by South Korea's Pusan Film Festival
- Euro Shishu Shahitya Award (2006)
- BACHSAS Award for Best Sreenplay
- TENASINAS Award for Best Screenplay

 
Few Books of Anisul Hoque
Abar Tora Kipte ho
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পড়শি যদি আমায় ছুতো- Porshi Jodi Amay Chuto
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Asshadimbo
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Nandini
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All Books of Anisul Hoque
Article and Tutorial

Online Marketing Strategies for a Tight Budget

1. Get endorsed by a local celebrity.
Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Who exactly are local celebrities? These are people your local paper is writing about -- perhaps an "unsung hero" such as a teacher or a resident who's doing something positive and newsworthy. Since they're in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you'd like to send them a gift, namely your product or service.

The only catch: you'd like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content.

2. Create a LinkedIn group.
Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales. Just don't use the platform to hard sell anyone.

It can take time and effort to get one going, but the goal should be to help provide resources and start discussions on topics that can benefit your community. Groups should also be a place for your members to network with other professionals online.

3. Get published on niche blogs.
While it may be difficult to get on the front cover of a major magazine, you can create marketing opportunities by being featured in a popular niche blog. Identify three to five blogs that target your market then contact the creator and offer a few ideas of how you'd like to bring value to his or her readers. You can:

• Demonstrate good will by offering the niche blog owner a small amount of your product or service for free, which they can give away to their audience as a gift. This is different than a product review, which only offers information.
• Send ideas for blog posts you'd like to write and explain why they would be helpful for their readers.
• Ask if you can interview them for your site. This might entice the blog manager to promote your content since it highlights his or her business.

4. Create videos for YouTube.
With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.

The marketing videos you create should include the following elements:
• A keyword-researched headline
• A clear editorial message (don't try to accomplish too much in one video)
• A call to action (tell the viewer to do something, such as subscribing to your channel)

While you can spend a small fortune on cameras, lighting equipment and editing software, the camera built into your smartphone should be able to capture suitable online video. As for editing, if you're on a Mac, for instance, you should already have iMovie in your applications. Even if you don't have a Mac you can find free software online or hire a professional editor on sites such as Fiverr.com, possibly for as little as $5 depending on the scope of the work.

5. Facebook Ads
It’s no secret that Facebook advertising has taken a lot of heat lately. This baffles me. At ZAGG, we run some fairly aggressive Facebook ad campaigns and we typically see greater than 100% ROI.

The beauty of Facebook ads is unmatched targeting. Have a product that is perfect for an 18-24 year-old male with an iPhone who lives in Denver and ‘Likes’ SportsCenter (by the way, there are just over 3,000 of them)? Facebook will find him and, with a decent ad, you’ll get the clicks from the ultimate potential customer.

The one aspect of Facebook ads to be aware of is ad fatigue. As you’re targeting a very specific group of people, it’s likely that they will see your ad repeatedly. Upload new ads frequently to keep the messaging fresh.

Back to our Miami Heat iPhone skin… With Facebook ads, I know I want to show my ads to iPhone users who ‘Like’ the Heat and its players.

So under the “Broad Categories” setting I’ll select Mobile and iPhone. Then using “Precise Interests,” I’ll build a group of people who ‘Like’ The Heat, LeBron James, Dwayne Wade, Chris Bosh, and so on until I have my perfect target market. If I wanted to narrow it down even more, I’d limit the ad so it only shows to people in or around Miami. When I’m done, I know my ad will only be shown to and clicked by people who are most likely to buy.

6. Email Marketing
Email is the most underappreciated marketing channel. Everyone likes to talk about the sexiness and adventure of social media, but it’s email that truly has the most money-making potential. If Facebook was the email killer, it’d have killed email by now.

It wasn’t until early 2010 that ZAGG started dedicating time and resources to email marketing. From April 2010 to December 2010, we tripled the size of our email list. In 2011, we increased the size by about another 50%. In 2012 our list size continues to surge.

How has the increase in list size translated to revenue? After only seeing a 12% growth in web sales from 2008-2009, sales increased 66% in 2010 and 71% in 2011. Obviously, building our email list isn’t the only thing we’ve done in that time, but it has been at the center of our internet marketing strategy.

Organizations should focus on email before anything else. Once you have a decent email list built up, leverage that base to build a social media following.
If they subscribe to your emails, they’re literally waiting for you to send them something awesome. If you have a product or service that people are excited about, they will open your emails. If you’re decent at email, people will open their wallets.

7. Submit Your Site to Trade Organization Sites and Specialized Directories.
Some directories focused on particular industries, such as education or finance. You probably belong to various trade associations that feature member directories. Ask for a link. Even if you have to pay something for a link from the organization, it may help boost your PageRank.

Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings.” Unless a directory is widely used in your field, a premium ad is a waste of money — but the (free) link itself will help boost your PageRank and hence your search engine ranking.

SubmitWolf is a directory submission tool I’ve used with good success. You complete a listing form in the software interface. Then they submit your listing to all the appropriate directories they know of, plus links to sites that require manual submission. It’s a timesaver and works well. Just be careful to submit only to actual directories, not “linking sites.”

8. Create a multi-faceted Internet marketing strategy.
In order to increase your brand recognition you should launch several marketing campaigns at once. The following are marketing strategies that you should look at starting within a few weeks of each other:

• Create social media accounts and assign someone to launch interesting material every day. In order to attract followers, social media accounts and blogs must be consistently updated.

• Create or pay someone to write SEO articles. Articles that mention popular keywords related to your product, but also offer tips or advice are a great way to introduce people to your product. They also help your website to show up on the first pages of an Internet search. Do not scrimp on the money you spend for SEO articles, Google has created a way to list top quality articles first.

• Collect or buy email lists. People who have stores have most likely collected emails throughout the years, which can be used for email blasts. If you do not have any emails, you can buy them from marketing companies or neighboring markets. Send an initial blast and monthly blasts updating your customers on new products.

• Create videos of people using your product, how-tos or people vouching for your product. You can launch these videos via your website, You Tube, Vimeo, Facebook or other places in order to draw interest to your website.

• Buy ads on sites that cater to your market. Communicate your brand image, videos or other product info on banner ads. If you don't have the skills to craft a well-designed ad, hire a graphic designer to create a good ad.

9. Include Your URL on Stationery, Cards, and Literature.
Make sure that all business cards, stationery, brochures, and literature contain your company’s URL. And see that your printer gets the URL syntax correct. In print, I recommend leaving off the “http://” part and including only the www.domain.com portion.

10. Promote using traditional media.
Don’t discontinue print advertising that you’ve found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc. View your website as an information adjunct to the ad. Use a two-step approach: (1) capture readers’ attention with the ad, (2) then refer them to a URL where they can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of narrowly targeted magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc. TV can be used to promote websites, especially in a local market.

11. Develop a Free Service.
It’s boring to invite people, “Come to our site and learn about our business.” It’s quite another to say “Use the free kitchen remodeling calculator available exclusively on our site.” Make no mistake, it’s expensive in time and energy to develop free resources, but it is very rewarding in increased traffic to your site — and a motivation to link to the site! Make sure that your free service is closely related to what you are selling so the visitors you attract will be good prospects for your business. Give visitors multiple opportunities and links to cross over to the sales portion of your site.

12. Install a “Signature” in your Email Program
Install a “Signature” in your Email Program to help potential customers get in touch with you. Most email programs allow you to designate a “signature” to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, email address, and a one-phrase description of your unique business offering. Look for examples on email messages sent to you.

13. Announce a Contest.
People like getting something free. If you publicize a contest or drawing available on your site, you’ll generate more traffic than normal. Make sure your sweepstakes rules are legal in all states and countries you are targeting. Prizes should be designed to attract individuals who fit a demographic profile describing your best customers.

14. Purchase Pay Per Click (PPC)
Purchase Pay Per Click (PPC) ads with Google AdWords, Yahoo! Search Marketing, or Microsoft adCenter. This strategy is way down the list, but it is vitally important. Most Internet businesses will want to explore using Google AdWords to drive targeted traffic to their websites.

These PPC ads appear on the search engine results page, typically both above and to the right of the organic or natural search engine results. Since they are keyword-driven, they can be quite relevant to what a searcher is trying to find. Your ranking in this list of paid text ads is determined by (1) how much you have bid for a particular search word compared to other businesses, (2) the click-through rate on your ad, and (3) your Quality Score, which reflects the relevancy and quality of your ad and the landing page it points to.

PPC ads can be a cost-effective way to get targeted traffic, since you only pay when someone actually clicks on the link. But I strongly recommend that you study this carefully and expect a learning curve before you invest large sums of money in PPC advertising. You can find articles on Paid Search on our site.

15. Window display or office front
The external presentation of your business office or shop is one of the principal ways of establishing your business image. An attractive, well maintained exterior with clear, bold sign writing is an essential start. Windows should be bright, attractively presented, scrupulously clean and well lit at night. The display should be arranged neatly and aimed at projecting an attractive company image and providing a reason to buy your products or services. Above all it should have sufficient impact to attract attention.

16. Customer Referral Incentive Program
The customer referral incentive program is a way to encourage current customers to refer new customers to your store. Free products, big discounts and cash rewards are some of the incentives you can use. This is a promotional strategy that leverages your customer base as a sales force.

17. Causes and Charity
Promoting your products while supporting a cause can be an effective promotional strategy. Giving customers a sense of being a part of something larger simply by using products they might use anyway creates a win/win situation. You get the customers and the socially conscious image; customers get a product they can use and the sense of helping a cause. One way to do this is to give a percentage of product profit to the cause your company has committed to helping.

18. Branded Promotional Gifts
Giving away functional branded gifts can be a more effective promotional move than handing out simple business cards. Put your business card on a magnet, ink pen or key chain. These are gifts you can give your customers that they may use, which keeps your business in plain sight rather than in the trash or in a drawer with other business cards the customer may not look at.

19. Listen. Tweet. Listen. Listen Again.
Identify your ideal clients and find them on Twitter. Then start following them! Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, their current frustrations with their vendors. It’s a great way to get open honest market research.

Get a Twitter account in your business name. Post links to your articles educating people in your niche market. At the bottom of the article have links to your products & services. Also offer discount coupon codes to twitter members. This has worked very well for me.

20. Inspire Customers To Call You
Do something really different. Send a monthly postcard instead of a hard copy newsletter. Self-printed cost is $0.46 ea. including the stamp. Make it fun and colorful with a strong “Call to Action” title, like: “100 reasons to call us. List 10-to-20 reasons, including your skills, talents, and tasks. Give customers a coupon for a discount, or a free doughnut, or something fun to inspire them to call.

21. Be Generous
To keep customers loyal to you, instead of a frequent buyer program, send your customers small “surprise” gifts. Customers come to expect rewards when they are members of a program. Surprises always work to instill loyalty and retention.

Don’t make the mistake of thinking that promotional items are only for conferences and tradeshows. When given out with (or in place of) a business card at a lunch, a meeting or in passing, small promotional items become a gift. People expect free stuff at conferences, they don’t expect gifts. Keep a small, branded (and useful) item with you. You can be sure they’ll remember you. They don’t have to be expensive. Tip calculator cards, tea bags, pens and pads, small flashlights or things very target specific to your industry, like small packets of flower seeds for a gardener or landscaper with their contact information on it.

Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible. Plus, you’ll be helping others

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The 10 Habits That Keep Marriages Strong
Try these surprisingly simple practices to stay — or fall back — in love with your partner.
By Holly Corbett

1. Not trying to change each other
Maybe you wish he folded his socks, or that he would chat it up with your friends without prompting. But, his inability to notice hair in the sink may stem from the laid-back personality that drew you to him in the first place. "One of the things we see with happy couples is that they know their partner's differences, and have pretty much stopped trying to change the other person," says Darren Wilk, a certified Gottman Couples Therapist with a private practice in Vancouver, British Columbia. "Rather than trying to fight their partner's personality style, they instead focus on each other's strengths." To better understand how to tap into both of your best qualities, take this quick relationship personality quiz.

2. Framing your demands as favors
Whether you want him to unload the dishwasher more often or pay closer attention to the kids, your partner will be more likely to change his behavior if he feels like he'll get relationship brownie points. "Throw it out there like a favor. Present it like 'here is the recipe for what will make me happy,' because everyone wants to make their partner feel happy," says Wilk. "When you present your needs, present them as what you do want rather than what you don't want." Instead of saying, "I hate when you have to have everything scheduled," try saying, "I would love to have a day where we can just be spontaneous."

3. Vocalizing your appreciation
Giving your partner positive reinforcement sounds like a no-brainer, but couples often forget to do it. "Relationship expert Gottman's research found that in everyday life, happy couples have 20 positive moments — such as a shared look, compliment, or affectionate touch — to every negative moment," says Wilk. Tell him something positive three times a day, and be specific. Instead of saying, "You're a good dad," tell him why. "You're a good dad because you helped our daughter with that puzzle, which I never would have had the patience to do."

4. Focusing on the positive
"Unhappy couples are stuck in a negative state of mind," says Wilk. "You will always find what you look for. If you look for stuff that bugs you and that your partner is doing wrong, you will find it every day. If you look at what your partner is doing it right, you’ll find it everyday." It's a choice to flip your mindset, so when you find yourself getting annoyed, visualize something he does that makes your heart flutter to halt the negative thought circuit.

5. Taking trips down memory lane
"Happy couples tend to rewrite history by glossing over the bad stuff and focusing on the happy times," says Wilk. By reliving memories out loud to your partner, it actually changes your mindset, and how you view him and think about your relationship. Try this exercise whenever your feel your relationship needs a boost: Go over the highlights of when you were first dating, or rehearse the best moments of your relationship (such as the day you had an impromptu picnic in the park during your lunch hour, or that surprise anniversary date he took you on) to uncover buried memories.

6. Never siding with the enemy
"Sometimes what affair-proofs relationships is simply being there when your partner needs to vent, and having their back without trying to fix the problem," says Wilk. "People want someone to listen to them.” The key is to be supportive, and never take the side of the person he’s venting about — even if you can see where that person is coming from. For example, if he is upset that his boss took away a contract and gave it to someone else in the office, now is not the time to say, "Well, maybe you didn't put your best effort in." Right now he needs his feelings validated, and to hear you say, "That must have been really hard." Happy couples know when to bite their tongues.

7. Not getting too comfortable
Trust, security, and commitment are key elements in any relationship, but having them doesn't mean you can treat your relationship as rock-solid, and stop trying. "Relationships are a fragile ecosystem, and that's why there is a 50% divorce rate," says Wilk. "Happy couples keep dating, telling each other they look great, and doing things together."

8. Having rituals of connection
"It's not only about having a date night, but happy couples seem to do a lot of mundane things together," says Wilk. "They have little habits that they decide to do together, whether it be sitting down to pay the bills once a month or folding laundry." We say, anything to make that pile of dirty clothes feel more manageable.

9. Knowing your partner's calls for attention
Happy couples are mindful of those little moves their partners do for attention. When Gottman's team studied 120 newlyweds in his Love Lab, they discovered that couples who stayed married six years later were paying attention to these bids for connection 86% of the time, compared to only 33% of the time for those who later divorced. So look out for the little things, and respond to his need to connect. Like if you're grocery shopping and he casually mentions that he hasn't had Fruit Loops since he was a kid, throw them in the cart for him to show that you care.

10. Doing the little things
"When it comes to relationship satisfaction, you can't just ride on the big things like, 'I don’t drink, I pay the bills, I don't beat you, we went to Hawaii last year,'" says Wilk. "This stuff is not really what keeps couples happy in their daily lives." What really matters is all the small stuff that adds up, such as being there for each other when one needs to vent, or noticing when he needs a hug, or making him his favorite meal just because. "It's also giving up on the idea that you have to feel in love all the time. Marriage is about trust and commitment and knowing each other," says Wilk. "That's what love is."
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Soleil Moon Frye shared on Twitter Feb. 11 that she's given birth to a baby boy; the Punky Brewster star and husband Jason Goldberg are already parents to daughters Poet, 8, and Jagger, 5
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